Hans X. Baer

I’ve always worked where service and sales meet.

After studying hotel management at Les Roches, I started out in hotel front offices in Frankfurt, Berlin, Munich and Gstaad. I then moved into luxury retail, first at Montblanc in Zürich, then at Louis Vuitton in Stuttgart.

Most recently I was at Diageo, responsible for premium bars, restaurants and hotels in two territories. What I’ve taken from all of it is fairly simple: people remember how they were treated, and teams take their cue from what you do, not what you say.

2023 – 2026

Diageo

Account Manager, Trend Leading Accounts · Frankfurt & Stuttgart

Full territory responsibility for trend-leading and luxury accounts: client management, new business and outlet prioritisation.
Selected to build the Frankfurt territory, not actively developed for around four years; grew the account base in each territory, Frankfurt and Stuttgart, from 70–80 to around 110.
Led both territories in parallel, each with its own budget responsibility.
Segmented the portfolio by priority and volume; around 80–100 contract negotiations and regular brand activations.

2021 – 2023

Louis Vuitton

Team Manager, Menswear, Watches & Travel · Stuttgart

Led a team of 12 in a store of 20, with day-to-day responsibility for store operations.
Conducted recruiting interviews.
Assortment decisions, annual planning and client events.
Stock, replenishment and regional VM standards.

2020 – 2021

Le Grand Bellevue

Assistant Front Office Manager · Gstaad

Deputy head of front office, guest services, valet and concierge, a team of 10.
Five-star superior hotel with 57 rooms and suites.

2019 – 2020

Montblanc

Assistant Store Manager · Zürich

Regularly deputised for the store manager in a team of seven; responsible for rostering, boutique KPIs and onboarding.
Raised the average transaction value by 40%.
Local client share from around 70% to over 80%.

2016 – 2018

Hospitality

Three cities, three roles

Kempinski Frankfurt: Rooms Division Management Trainee.
Radisson Blu Berlin: Front Office Agent.
Steigenberger Munich: Shift Leader in the opening team.

How I work

Retail leadership

Team leadership, recruiting and onboarding, boutique KPIs, assortment and annual planning, visual merchandising standards.

Commercial strategy

Territory and account development, portfolio segmentation, contract negotiation, budget responsibility.

Client experience

Local client development, clienteling and events, grounded in five-star hospitality service.